Another case of the Irish curse?
Outdoor advertising officials in Butte, Montana, the U.S. city with the highest number of residents of Irish descent per capita, recently deemed a PETA billboard too “sexually suggestive” for its St. Patrick’s Day parade route.
The tireless animal rights group’s new ad features a shirtless man with a four-leaf clover in his mouth and the slogan “Kiss Me, I’m Vegan. Go Vegan and Get Really Lucky This St. Patrick’s Day”
Savannah, Georgia, home to the fourth-largest St. Patrick’s Day parade in the country, also rejected the PETA ad for looking “like something from a nightclub.”
PETA also tried to place the ad at Butte and Savannah bus shelters, but the city transit companies did not responded to inquiries.
— PETA (@peta) March 14, 2018
“With their healthy hearts, sizzling physiques, and increased stamina, vegans easily score that pot of gold at the end of the bedroom rainbow,” says PETA President Ingrid Newkirk in a statement. “PETA’s St. Patrick’s Day signs may be sexy, but they send a wholesome message that nothing is more attractive than compassion.”
PETA did successfully display its St. Patty’s billboard along the parade route in Manchester, New Hampshire, which also boasts a high percentage of residents with Irish heritage.