Humiliating straight men has become a profitable form of entertainment. Thanks to the kind people at Buzzfeed, we’ve watched them try Andrew Christian underwear for the first time, have their buttholes steamed, and even survive labor pains.

Related: The Try Guys Try Extreme Bathing Suits For The First Time

In a new video, straight dudes are opening their minds once again by trying a bikini wax for the first time ever, administered by their girlfriends and a waxing specialist named Inez.

“This is easily one of the — if not the — most painful things,” one dude says before stopping abruptly, feeling wax somewhere he’d rather not. “Oh god, no…”

It’s ok, everyone. Take delight in their pain. They'd want you to.