Gender-allocated bathrooms may get more media attention, but historically gendered haircuts—salons for women, barbershops for men—can also cause the transgender community discomfort.
Just in time for Pride weekend, Barba, a grooming salon in New York’s Chelsea neighborhood, has launched Strands for Trans, a public awareness campaign encouraging barbershops and salons across the country to provide a welcoming and safe environment for trans patrons.
Through the campaign, barbershop and salon owners can register their businesses, add their shops to an interactive map of trans-friendly hair service locations, and download a barber pole window sticker with pink, blue, and white stripes, the colors of the trans flag.
The campaign, created in partnership with independent ad agency Terri & Sandy, includes call-to-action and personal testimonial videos, as well as #strandsfortrans social content, posters, and in-salon activations at Barba, which offers hair dye accents in pink, blue, and white.
Fashion designer Marc Jacobs has joined the campaign and is among those showing support with a signature Strands for Trans dye job.