The Erotic Tension Between Elizabeth Olsen And Winona Ryder Is OTT In Sexy New H&M Ad

"The campaign really celebrates women in a very authentic way," says Ryder.

Walking through Times Square on the way to work, we almost tripped on the sidewalk outside H&M, where an eye-catching short film was streaming on the storefront’s giant facade. In it, actress Elizabeth Olsen ditches her snoozer of a male dance parter for a pas de deux another women.

H&M
H&M

As the world around them shifts from the dance floor to the streets of Buenos Aires, we see a crowd of women—including models Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada, and singer Andrea Valle—tearing it up in powerful partnered dances.

H&M

But the best part of the spot is when Winona Ryder emerges from the shadow, looking like sex on two legs, and grasps Olsen’s hands for a super-sapphic tango.
 

Whew, can we get a glass of water?

Said Ryder, “I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other.”

The video has garnered more than 3.5 million views on YouTube alone. Get some behind-the-scenes dish below.
 

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.
@ItsDanAvery