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The World Cup's Official Condom Tastes Like Brazilian Booze

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The World Cup is really turning out to be the classiest sporting event this year. After all, the Winter Olympics didn't have an official condom -- probably because no one was allowed to have sex. Brazil, however, is not Russia, and people are getting it on all over the place. Hence, condom purveyor Karex has introduced the "official" condom of the World Cup, which in honor of its host country, tastes like Brazil's signature cocktail.

The Wall Street Journal, always a fan of the hard news, reports:

The condoms, ordered by Washington-based nonprofit organization DKT International and distributed under the brand name Prudence, are flavored to taste like Brazil's signature cocktail, the Caipirinha, which is made with limes, sugar and the Brazilian liquor cachaça. Both the packaging (which is decorated with a sliced lime), and the condoms themselves are yellow and green, Brazil's national colors.

The special-edition Prudence condoms are available only in Brazil. About 2.1 million units, or 700,000 packs of three, have been sold since the condoms hit store shelves in February, according to DKT International's director for Brazil operations, Daniel Marun. DKT promotes family planning and HIV prevention in developing countries.

So, no T, no shade, good on DKT for promoting safer sex and alcohol -- two things near and dear to my liver. And for those of you a bit rusty on your Portuguese, the above ad translates to, "Who will score a great goal today?" When it comes to condom advertising, it pays to keep one's tongue firmly in cheek. As long as there's room.

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