We were burned by that viral video in which "total strangers" were asked to kiss each other. (Turns out it was a promo for a women's clothing company.) So we put our skeptic's hat on for this clip by the same filmmaker, in which 20 strangers were made to take each other's clothes off.

Unlike "First Kiss," though, filmmaker Tatia Pilieva is up front about the fact that the work is promoting Showtime's Masters of Sex, which returns tomorrow. Beyond that, she maintains, it was anything goes. "I asked strangers to undress each other and get in bed. Nothing else. No rules."

Well, whether they're actors, models or just people Pilieva grabbed off the street there's at least an appearance of authenticity that's quite engaging. Let's hope our bubble doesn't get burst again.