To celebrate Hong Kong Art Basel 2018, which happened last week, Swedish art carpet brand, Henzel Studio, has opened an exhibition at illustrious fashion boutique, JOYCE. One of the exhibit’s feature designs is the Tom of Finland rug centered at the focal point of the flagship store’s exhibition display. The piece is based on a 1978 biker head drawing and retails for $15,000.
Tom of Finland was the pseudonym of Touko Laaksonen, a Finnish artist synonymous with hyper-sexualized male figures who had a major impact on gay culture in the latter half of the twentieth century. Over his four decade career, the artist produced more than 3,500 illustrations, including the “Biker head” drawing on which the rug is based.
In support of the exhibit, light boxes featuring the “Bikerhead” drawing were created as a special installation in all JOYCE windows to promote the exhibition, which runs through mid-May.
The Tom of Finland carpet is part of a larger group of collaborative rugs on display: In total, there are 20 carpets based on works by artists like Helmut Lang, Juergen Teller, Andy Warhol, and more.