Tide Commercial Features Gay Couple Bickering About Laundry: WATCH

Tide

A new ad for Tide detergent features a gay couple playfully bickering about the laundry and ribbing each other about a past “mistake.”

Unfortunately, the ad only appears in Canada.

DirecTV recently featured a football-obsessed gay couple in one of its ads, and Target angered right-wing homophobes by including a pair of gay dads in its “Made to Matter commercial.

Last month Procter & Gamble, the corporation that makes Tide, issued a statement in support of marriage equality.

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Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.
@ItsDanAvery