September 12 is both the day that Apple makes its announcement about its highly anticipated iPhone 8 and iPhone X models and the day that ballots are being mailed to Australians in a postal survey about same-sex marriage. Apple CEO Tim Cook used the opportunity to raise awareness and throw his support behind marriage equality Down Under.
Cook, who is the first openly gay head of a Fortune 500 company, signed off on a statement today ahead of the product launch in order to use the hype over his new gadgets to draw attention to the plebiscite.
“We support marriage equality and believe all Australians deserve the freedom to marry the person they love, and to have their relationships recognized with the same dignity and legal protections as their neighbors, friends and family,” the statement reads.
It's a big day at Apple! We are honored and thrilled to host our first keynote at the Steve Jobs Theater this morning. pic.twitter.com/gyiqPJB46y
— Tim Cook (@tim_cook) September 12, 2017
While polls indicate that the majority of Australians are in support of same-sex marriage, LGBT activists attempted to stop the postal survey from taking place last week.
“Such decisions should not be in the hands of an anonymous majority,” Australian journalist Merryn Johns wrote for NewNowNext about why marriage equality should not be put to a public vote. “As we saw with Brexit, what people vote for in private, fueled by their own fears and anxieties, doesn’t always reflect the greater good. And the results of a postal survey are non-binding.”
The High Court ultimately decided the survey will go on as planned, however, and the results are scheduled to be announced on November 15.