Butch Baby Co, a maternity line for queer, masculine, and trans parents-to-be, launched a video encouraging us to #CelebrateAllMothers.

Founder Vanessa Newman, who appears in the video with her mother and sister, created the line in hopes that those who don't fit in the "hyper feminine box that is maternity wear" have something they can feel comfortable in. She got the idea for the all-inclusive clothing line after realizing she wanted to have children someday.

“Once I realized that was possible and something that I wanted, I also realized that so many industries— including the maternity industry— didn’t cater to LGBT individuals or families, especially if those who identify as masculine or genderqueer,” she shared.

“Everyone deserves to feel comfortable. Everyone deserves to feel happy being themselves. Everyone deserves to feel like they aren’t the only one out here,” said Newman.

The first designs for the new company will be revealed on Tuesday, May 12. Check out the touching video below.

h/t: Buzzfeed