Danish Electronics Store Shows Family Accepting Transitioning Teen In New Commercial

"Let the gifts talk."

A beautiful commercial for the Scandinavian electronics store Elgiganten is perfectly portraying the spirit of the season.

The ad shows a family bustling around a living room that is full of the joy of Christmas, except for a transgender teen who is clearly struggling to feel comfortable among the rest of the family.

The dad gets up to give his child a gift, and her look after opening it should serve you a heavy helping of holiday happiness.

The company says the slogan, “Let the gifts talk,” is a reminder that your Christmas present has the ability to say “big, important, beautiful and hopeful things.”

With a Valentine’s Day ad promoting equal love earlier this year, Elgiganten is proving that inclusivity is at the top of its wish list.

Watch the ad below.
 

Adam Salandra is a writer, performer and host in Los Angeles. When he's not covering the latest in pop culture, you can find him playing with his French Bulldog puppy or hovering over the table of food at any social gathering.
@adamsalandra