TV

Tylenol Celebrates An Inclusive Mother’s Day With #HowWeFamily Ad

The new campaign includes real-life moms, including Lucy Liu, a lesbian mother and a mom who's son is transitioning.

If you have to reach for the aspirin this weekend, may we suggest to reach for a bottle of Tylenol? The pain-reliever company has launched a new commercial for Mother’s Day that celebrates non-traditional families—whether that means surrogacy, adoption, two moms or a trans child.

All the women featured in #HowWeFamily campaign are real-life moms—including actress Lucy Liu, who shared that she had her son via a gestational surrogate.

Lucy Liu
Lucy Liu

“I think ‘How We Family’ is about how we as a modern family are connecting now,” the Elementary star told People.com.

“Whether it’s your gay parents and you’re doing it that way, or you have a child that’s transgender—it’s more about how you love.”

Now that we think about it, it’s probably our moms that need that bottle of Tylenol—lord knows we give them enough headaches.

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.
@ItsDanAvery