TJ is giving you "BLUE STEEL!" And he's dodging some falling hangers!

When you're on a reality show, it's all about branding! Sell yourself! Crank out a product! Build an empire!!! Or just be funny as hell, and keep the fans wanting more...

TJ Kelly of "The A-List: New York" has done a fine job of the latter. Anyone who watches the show LOVES Mr. Kelly for being the sassy voice of reason amid all the fussy, fighting A-gays... And he's also been known to toss on a dress, slap on some heels, slip on a wig and turn out a look!

So, it's natural now that Macy's has drafted him for a little online promo campaign. At the risk of sounding schill-tastic (too late), I just wanted to post this cute little promo doodad featuring TJ dishing about style. It's adorable, people!!

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And speaking of "highly glammable"...

BAM!!! TJ's "Hairicane" brought to you by LogoTV.Tumblr.