Violet Chachki Is The New Face Of Women’s Lingerie Campaign

"It’s so gratifying to be accepted into a world that I never thought a drag queen would be accepted into."

Violet Chachki is making herstory as the first drag queen to land a major women’s lingerie campaign.

The Season 7 Drag Race winner is the new face of London’s Playful Promises and she’s serving the Bettie Page-inspired looks that she has become known for.

“Bettie Page has been a big inspiration for my drag character for a long time, so it’s kind of full circle for me,” she told Bazaar. “I reference her a lot in my work so it was kind of the perfect pairing for me and a dream job.”

But just because she was ready to show off these pin-up style pieces didn’t necessarily mean that the lingerie industry was ready to embrace her. So being able to land the campaign as a drag queen is a pretty huge deal.

“It’s so gratifying to be accepted into a world that I never thought a drag queen would be accepted into,” she said.

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“There’s so many different identities out there and I think they all deserve some visibility,” she added. “Showing variety in representation in casting is super important, it gives minorities a platform and I think it definitely creates a safe space for conversation and progress.”

The Bettie Page lingerie collection is available now at playfulpromises.com.

Adam Salandra is a writer, performer and host in Los Angeles. When he's not covering the latest in pop culture, you can find him playing with his French Bulldog puppy or hovering over the table of food at any social gathering.
@adamsalandra