Want a Street Boner? Gavin McInnes Talks Fashion Dos and Don'ts & his Twisted New Book

If you’ve ever flipped through the pages of Vice, chances are you’re familiar with the Gavin McInnes. The hilarious fashion writer was an originating force behind the hipster bible and author of the ever-popular “Dos and Don’ts” section. For years, McInnis cranked out laugh out loud commentary, rating the looks of unsuspecting pedestrians brave enough to have their photos taken.

Vice and McInnes have since parted ways but he hasn’t stopped his witty attacks on the fashionably challenged. His legacy continues in his new book Street Boners: 1,764 Hipster Fashion Jokes. Old or young, gay or straight, no one is off limits. The 300 page street fashion critique is chock full of photos, hilarious captions and, “A Brief History of Cool.” Classic McInnes. You will not be disappointed.

NewNowNext caught up with the Vice magazine originator recently for some fashion tips. In an exclusive interview, Gawker’s “hipster of the decade” sounded off on the dos and don’t of gay fashion and finally answered that age-old question: “What is a Street Boner?” Read on!


Awwww. Gavin w/his brood. Even the harshest critic has a soft side.

Find out the perfect look for a lesbian and the definition of “Street Boner” after the jump.

What are you wearing?
White v-neck tee, navy Vans Eras (ST) without socks, and plaid pants from J Crew that I had tailored to look more Pee Wee Herman than rich, jock, date rapist.

Which city has the best-looking/best-dressed people?
New York – doye. Montreal comes close and so does Paris but the men blow it by wearing scarves and being wimpy. LA comes in at number 374 right after Bali and Portland.

Do gay people dress better or worse than straight people?
This is the hardest question I’ve ever been asked. I mean, when you look at the entire country and include Midwesterners with their stupid sports logos and woman jeans OF COURSE gays cream them. However, when I look at my tiny New York world and the fags inside it I think of Roswell’s wrestling boots and Johnny’s Willie Nelson maternity wear and Pablo’s cumberbund with sweat pants… it’s confusing. They know the rules but they break them with such flagrant disregard it’s difficult to say what’s good or bad. Most New York gays are like punks and goths. They are purposely fucking with fashion just to be contrarian.

Saying they dress bad is like telling Wall Street it’s bad with money. They ARE money. Gays are like the “Skull and Bones” of fashion. They are a secret organization that controls everything and I think, for the most part, they’re doing a pretty good job. Sure they make the models a little too 12-year-old boyish but that’s the form that clothes hang best on. We can then stick them on our fat bitches when we get home. When I see a woman wearing Christian Louboutins, my dick explodes. If you didn’t have Jeremy Scott, Bernard Willhelm, Tom Ford, and John Galliano straight male horniness (and breeding in general) would be dealt a serious blow. Straights have no idea what losing Alexander McQueen did to the boner community.

Who’s the best-dressed person you know — famous or not? Describe his/her look. Why do they look so great?
Well, I’ve always said Cassavetes in Rosemary’s Baby is about as good as it gets. He’s aging gracefully in perfectly tailored suits and bourgeois tennis sweaters with white jeans and shit. I also like the pendulum swung the other way like the Orphans from Warriors or the Cutters in Breaking Away. In all cases men are being men and not primping and preening themselves like the male body is actually attractive. I blame you guys for putting that idea in their heads.

You ever run into anyone you’ve reamed for their look? Any drama?
All the time. My favorite was when some dude with Kenny G hair walked up to me and went PPPPH! right in my face, like a raspberry. I had spit all over my face but I had to laugh. I didn’t know you could do an aggressive raspberry.


Here’s where things get juicy!

What’s the most common fashion mistake gay guys make?
Thinking we want to see their toes or even their legs for that matter. I’ve always said God made the bag to make extra, double, triple sure we never think we were meant to be beautiful. We’re not hideous but we’re not meant to show the world all this skin. We’re breadwinners and defenders of the weak for fuckssakes – show a modicum of decorum. Be a man!

What’s one thing gays do well when it comes to dressing?
They never do shit by accident. You never have a homo with his gut hanging over his belt unless he’s a Bear and he planned it to hang exactly that way. I think gays get that fashion is just a fun game we should all participate in and they get that’s its to be done with a good sense of humor. Most straights are so oblivious you feel like they’d be happy if the government just enforced prison sweats for everyone. Even my brother. Every time he comes to New York I deck him out in all the latest shit and he just goes home and wears it until it falls off. He has dress shirts with huge holes in the elbows. It’s disgusting.

What’s the perfect look for a lesbian?
The Runaways. Joan Jett with tight jeans and black Chucks and messy hair. I hope that movie inspires them. As they get older of course I’d like them to avoid the Ellen route and stay feminine with long gray hair and, like, a black dress or some shit. You’re still a woman you know. The fact that so many of them dress like homophobic plumbers from Wisconsin is something I will never quite grasp.


Gavin’s Perfect 10. Sort of a sex slave meets drag kinda thing goin on. Ya think?

Finally, where does the term “Street Boner” come from?
I wanted to come up with something that had absolutely no big market appeal. I knew starting a company called “Street Boners and TV Carnage” would never be bought by WalMart. It also works in a DOs & DON’Ts way because a boner is something you get when a hot women dresses well (in my world at least) but it’s also a flub, a screw up, a blooper. Whether you fuck up your look or do a perfect job – you’ve made a boner!

Get more Gavin and his sartorial satire in Street Boners: 1,764 Hipster Fashion Jokes.