Following the announcement of Doritos' new limited-edition Rainbows flavor, consumers took to social media to voice their all-important reactions.

Many lauded the decision, but there were (predictably) those who attacked it. After all, what's a small victory for the LGBT community if there aren't a few outcries from disgruntled anti-gay conservatives condemning it as "ungodly" or "disgusting?"

Related: Rainbow Doritos Are Real—And We Must Have Them Now!

After making headlines last month for messing with anti-gay Facebook users by pretending to be a Target's Facebook moderator, Mike Melgaard decided to put his trolling talents to excellent use again.

This time, he disguised himself as "DoritosForHelp," luring in as many bigots as he could and flawlessly taking them down for the Internet's pleasure.

Take a look at the highlights below.

This tea is delicious!

h/t: Gaily Grind