Apple is celebrating equal marriage in Australia with a heartwarming “First Dance” commercial shot entirely on an iPhone X.
Same-sex marriage arrived Down Under in December, with the first couple tying the knot in January. Apple invited some same-sex couples to film their first dances as newlyweds on its latest model, set to the tune of a cover of INXS’s “Never Tear Us Apart” by Courtney Barnett.
Apple also released separate 15-second clips from three couples featured in the final cut.
Antony and Ron
Nick and Rob
Meg and Ann-Marie
In the past, Apple’s shown support for LGBT equality with a rainbow emoji, a set of gender-neutral emojis, and a RED iPhone 7 collection to benefit HIV/AIDS research. Last year, Tim Cook used his announcement of the iPhone 8 to make a pitch for marriage equality in Australia.