An increasing number of companies are featuring fictional LGBT couples and families in their Christmas commercials. But Microsoft stepped things up by including real-life activists in its newest holiday appeal.
Launched Monday, the festive clip features a variety of artists, activists and entrepreneurs using Microsoft Surface Studio to express their message of peace, love and inclusion.
Among the personalities included in Microsoft’s “Art of Harmony” campaign are trans teen Jazz Jennings and Zea Bowling, a 7-year-old first-grader who stood up to a homophobic preacher after marriage equality came to the States.
Also featured: Zianna Oliphant, who gave a heartfelt address on racial issues to the Charlotte City Council; Bobby White, the Florida police officer nicknamed the “basketball cop”; West African refugee Hawa Diallo; Mona Haydar, who invites people to come “ask a Muslim”; and Christopher Catrambone, who launched a search-and-rescue group for migrants crossing the Mediterranean Sea.
Unlike many seasonal spots, which whip up carefree holiday fantasy, Microsoft is addressing the tumult of the world—and the recent presidential election—head on.
“We knew it’s been a rough year and people have been exposed to a lot of challenging issues,” says Microsoft VP Kathleen Hall. “We hope this gives people some positivity and hope in the season which is what it should be about.”
The “Art of Harmony” campaign will run on television, YouTube, billboards and social media.