TV

The Anti-Gay Bigots Are Going To Lose Their Sh*t Over This New Tide Commercial

The detergent company spoofs Kim Davis with a progressive new ad

A new commercial for Tide To Go is tackling the marriage equality debate head on: In it, a gay couple in tuxes walk up to the church to get married, but are stopped by a stern-looking woman who declares she won’t let them “I won’t let you blemish the sanctity of marriage!”

tide

As the guys are about to haul off on this Kim Davis stand-in, we realize she’s talking about the stain on one of their shirts. One quick swipe of the Tide-to-Go pen, though, and the schmutz is gone. (And the woman gives them her blessing.)

“First a clerk in Kentucky, and now a church lady in Los Angeles!” joked Mark Nickelsburg, who directed the ad. “This same sex couple faces yet another obstacle on the way to marriage equality in this spot I directed for Tide to Go.”

Fans of Peewee’s Playhouse may recognize Lynne Marie Stewart—a.k.a Miss Yvonne—as the clergywoman.

An earlier inclusive ad by Tide featured a gay male couple bickering about laundry.

h/t: Towleroad

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.
@ItsDanAvery