Sell Out: 8 LGBTQ-Inclusive Super Bowl 2020 Commercials


Toxic masculinity? Sorry, we’re not buying it.

While Super Bowl commercials have been historically unfriendly to women and minorities, many of this year’s ads, set to air Sunday on Fox during Super Bowl LIV, promote diversity through laughter and tears.

“Unfortunately for the anti-LGBTQ activists, this year will mark the most diverse and LGBTQ-inclusive advertising seen during the Super Bowl in its history,” GLAAD reports. Consider us targeted and thrilled.

Out of the 77 national Super Bowl 2020 spots, these brands are best earning our pink dollars.

  1. Budweiser

    The all-American Anheuser-Busch brew toasts U.S. women’s national soccer team players and World Cup champs Ali Krieger and Ashlyn Harris, who married each other in December.

  2. Microsoft

    Microsoft Surface’s “Be the One” campaign spotlights Katie Sowers, offensive assistant coach for the San Francisco 49ers, who is making history as the first woman and first openly LGBTQ person to coach in the Super Bowl.

  3. Olay

    Inspired by NASA’s first all-female spacewalk last fall, the Procter & Gamble brand’s #MakeSpaceForWomen campaign ad features bisexual comedian Lilly Singh, host and executive producer of NBC’s A Little Late With Lilly Singh.

  4. Sabra

    Christian moms be damned, RuPaul’s Drag Race alums Miz Cracker and Kim Chi star in this hummus commercial, which is reportedly the first Super Bowl spot to feature multiple drag queens; RuPaul worked a WebEx ad that aired during Super Bowl 2000.

  5. TurboTax

    “All People Are Tax People Remix Extended” serves tea that everybody can use the online tax prep service, including trans actresses Isis King (When They See Us) and Trace Lysette (Hustlers), plus members of the ballroom community. Tens across the board!

Celebrity interviewer. Foodie and Broadway buff in Manhattan. Hates writing bios.