Toxic masculinity? Sorry, we're not buying it.

While Super Bowl commercials have been historically unfriendly to women and minorities, many of this year's ads, set to air Sunday on Fox during Super Bowl LIV, promote diversity through laughter and tears.

"Unfortunately for the anti-LGBTQ activists, this year will mark the most diverse and LGBTQ-inclusive advertising seen during the Super Bowl in its history," GLAAD reports. Consider us targeted and thrilled.

Out of the 77 national Super Bowl 2020 spots, these brands are best earning our pink dollars.

Amazon

Alexa, what did we do before power wives Ellen DeGeneres and Portia de Rossi?

Budweiser

The all-American Anheuser-Busch brew toasts U.S. women’s national soccer team players and World Cup champs Ali Krieger and Ashlyn Harris, who married each other in December.

Doritos

Grammy winner Lil Nas X, who came out as gay last summer, has an "Old Town Road" dance-off with A Star Is Born's Sam Elliott out on "The Cool Ranch."

Microsoft

Microsoft Surface's "Be the One" campaign spotlights Katie Sowers, offensive assistant coach for the San Francisco 49ers, who is making history as the first woman and first openly LGBTQ person to coach in the Super Bowl.

Olay

Inspired by NASA's first all-female spacewalk last fall, the Procter & Gamble brand's #MakeSpaceForWomen campaign ad features bisexual comedian Lilly Singh, host and executive producer of NBC’s A Little Late With Lilly Singh.

Pop-Tarts

Jonathan Van Ness, lookin' like a snack! The nonbinary Queer Eye star and author trades Poo-Pourri for Kellogg's Pop-Tarts Pretzel.

Sabra

Christian moms be damned, RuPaul’s Drag Race alums Miz Cracker and Kim Chi star in this hummus commercial, which is reportedly the first Super Bowl spot to feature multiple drag queens; RuPaul worked a WebEx ad that aired during Super Bowl 2000.

TurboTax

"All People Are Tax People Remix Extended" serves tea that everybody can use the online tax prep service, including trans actresses Isis King (When They See Us) and Trace Lysette (Hustlers), plus members of the ballroom community. Tens across the board!